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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Domingos Soares
Instituto Superior Cristal Timor Leste
Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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THE SKINCARE INDUSTRY PHENOMENON IN INDONESIA: BETWEEN PUBLIC HEALTH, BUSINESS INTERESTS, AND CONSUMER LEGAL PROTECTION Ety Isworo; Aris Prio Agus Santoso; Domingos Soares; Udin Setiyawan
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/r92sk522

Abstract

The skincare industry in Indonesia has experiencedsignificant growth in line with increasing public awarenessof skin health, technological developments, and the rapidexpansion of digital marketing. On the one hand, thisdevelopment provides benefits through the availability ofvarious innovative products that support skin care andhealth. On the other hand, increasingly intense businesscompetition has generated various problems, including thecirculation of products without marketing authorization,the use of hazardous ingredients, misleading productclaims, and marketing practices that disregard consumerrights.This article aims to analyze the phenomenon of the skincareindustry in Indonesia from the perspectives of public health,business interests, and consumer legal protection. Theresearch employs a normative juridical method using astatutory approach and a conceptual approach through anexamination of various legal provisions governingconsumer protection and the supervision of cosmeticproducts in Indonesia. The findings indicate that theeffectiveness of legal protection depends on synergy amongthe government as regulator, business actors as producersand distributors, and the public as consumers.Strengthening regulations, improving supervision and lawenforcement, and enhancing consumer education areessential factors in establishing a skincare industry that issafe, responsible, sustainable, and oriented towardprotecting public health.
Co-Authors Agus Santoso, Aris Prio Ety Isworo Udin Setiyawan