<![CDATA[This study aims to describe the application of Islamic business ethics principles in buying and selling practices among traders at Sraten Traditional Market, Cluring District, and to identify the factors that support and hinder their implementation. This study employs a qualitative approach with a descriptive research design. The research data are planned to be collected through observation, interviews with traders and buyers, and documentation. Data analysis follows the model developed by Miles, Huberman, and Saldaña, which consists of data condensation, data display, and conclusion drawing and verification. The study focuses on the principles of honesty (shiddiq), justice (‘adl), trustworthiness (amanah), responsibility, and benevolence (ihsan) in trading activities. In addition, the study examines factors that support and hinder the application of these principles, including religious understanding, moral awareness, customer trust, business competition, and economic pressures. This study is expected to provide insight into the importance of applying Islamic business ethics to promote honest, fair, transparent, and mutually beneficial transactions. The findings are also expected to serve as a basis for evaluation for traders in enhancing their ethical awareness and maintaining buyers’ trust in accordance with Islamic principles ABSTRAKPenelitian ini bertujuan untuk mendeskripsikan penerapan prinsip etika bisnis Islam dalam praktik jual beli pada pedagang Pasar Tradisional Sraten Kecamatan Cluring serta mengidentifikasi faktor pendukung dan penghambat penerapannya. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Data penelitian direncanakan diperoleh melalui observasi, wawancara dengan pedagang dan pembeli, serta dokumentasi. Analisis data mengacu pada model Miles, Huberman, dan Saldaña yang meliputi kondensasi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Fokus penelitian meliputi prinsip kejujuran (shiddiq), keadilan (‘adl), amanah, tanggung jawab, dan kebajikan (ihsan) dalam kegiatan perdagangan. Selain itu, penelitian mengkaji faktor-faktor yang mendukung dan menghambat penerapan prinsip tersebut, seperti pemahaman agama, kesadaran moral, kepercayaan pelanggan, persaingan usaha, dan tekanan ekonomi. Penelitian ini diharapkan dapat memberikan pemahaman mengenai pentingnya penerapan etika bisnis Islam dalam mewujudkan transaksi yang jujur, adil, transparan, dan saling menguntungkan. Hasil penelitian juga diharapkan menjadi bahan evaluasi bagi pedagang dalam meningkatkan kesadaran etis serta menjaga kepercayaan pembeli sesuai dengan prinsip-prinsip syariah.]]>
