<![CDATA[Rural communities frequently encounter multi-dimensional developmental bottlenecks characterized by constrained market access for local micro-enterprises and insufficient pedagogical innovation in primary and informal education. Objective: This study evaluates a comprehensive five-week community development programme structured to enhance socio-economic self-reliance and broaden social access through an Asset-Based Community Development (ABCD) framework. Methods: Operationalizing the five-stage ABCD cycle (Discovery, Dream, Design, Destiny, and Sustainability), the intervention engaged village authorities, micro-enterprise owners, primary school educators, and youth associations. Empirical data were collected through appreciative inquiries, participatory asset mapping, focus group discussions, baseline surveys, and structured observational matrices. Results: Key findings demonstrate significant capacity building across multiple domains: bead craft micro-enterprises acquired professional logo branding, standardized visual packaging, and digital marketing adoption; primary schools implemented child-friendly anti-intimidation pledges and interactive supplementary tutoring ('Rumah Pintar'); informal religious institutions enhanced public speaking confidence; and youth-led early financial literacy and mosque hygiene drives fostered heightened social cohesion. Conclusion and Implications: Grounding community engagement in existing institutional, human, and social assets transforms community members from passive recipients into active agents of social change, offering a scalable model for rural economic resilience and inclusive educational empowerment.]]>
