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All Journal Widya Warta Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) CITAKARYA Jurnal Pengabdian Masyarakat CITACONOMIA : Economic and Business Studies
Citaningtyas Ari Kadi, Dian
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Widya Warta

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PENGARUH KUALITAS DAN CITRA PRODUK TERHADAP KEPUASAN PELANGGAN COCA-COLA DI KOTA MADIUN Citaningtyas Ari Kadi, Dian
Widya Warta No. 02 Tahun XLII/Juli 2018
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

The observation was aimed at testing the impact of product quality and product image on customer satisfaction. The research population were everyone who had ever drunk Coca-Cola. The research used purpose sampling, namely a sampling technique because of some consideration.The sum of the samples were 10; the samples were enough since there were only 2 independent variables. The samples were collected with questionnaire and tested with the SPSS. The research results show that the product quality and the product image have positive impact on customer satisfaction.
Co-Authors Aberta Noviani Kurniawan, Elisya Ahmad, Arman Hj. Alfika Erfianti Amma Unzia, Rosidatul Ananta Fauzi, Rizal Ula Anggraini Setyahety, Ririh Anis Setiyawati, Septia Baehaqi Berlian Tika Dewi Billa Fauzia, Salsa Desfita Sari, Bella Diah Ayu Oktavia, Shely Effel Dimas Putra Sendika Erfianti, Alfika Hendra Setiawan Indri Khorriati konsultindo, Dhita Nanda Adelia Latif An Nafi Lukesi Mahmudatunnisa, Zulfa Marzela Rahma Andini Mohamad Teguh Nugroho Naira Fawziya Husna Pramudya Perkasa, Elang Prita Septiani, Jihan Purwo Aji Saputro Putri Wardani, Winda Rahma Hidayanti, Tri Santi Hariyani, Diyah Saputra, Arifiansyah Serafina Airulloh, Siska Sukmawati, Amelia Suryani Indriastuti, Maha Titus Yudhi Saputra, Ivan Ula Ananta Fauzi, Rizal Zulfa Mahmudatunnisa