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All Journal Community: Jurnal Hasil Penelitian dan Pengabdian Masyarakat
Silvia Vitaloka
STAI Kharisma Cicurug Sukabumi
Education Public Health Social Sciences

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Assistance for MSMEs of Various Chips through Branding, Legality, and Digitalization to Support Product Competitiveness in Ciambar Kolot Village Silvia Vitaloka; Shafirly Aliva; Adi Rosadi
Community: Jurnal Hasil Penelitian dan Pengabdian Masyarakat Vol. 5 No. 2 (2026): Action Research and Community Development
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/community.v5i2.397

Abstract

This community service activity was conducted for Ibu Eti's Assorted Chips MSME in Kampung Ciambar Kolot, Ciambar Village, as an effort to address limitations in branding, product legality, and the utilization of digital technology. The activity aimed to improve product competitiveness by strengthening business identity, fulfilling product legality requirements, and expanding marketing through digital media. The method employed was the SISDAMAS approach, consisting of condition identification, collaborative planning, mentoring implementation, and evaluation. The activities were conducted in two meetings: an initial observation on July 23, 2026, followed by mentoring activities on August 2, 2026. The mentoring activities included branding socialization, logo creation and application, packaging improvement, halal certification assistance, social media creation and utilization, banner development, and the creation of a business location on Google Maps. Evaluation was conducted through observation, interviews, and documentation of the activity outcomes. The results showed that the MSME developed a stronger product identity through a logo, improved packaging, and a business banner, obtained a halal certificate, and established digital marketing channels through WhatsApp, Instagram, Facebook, and Google Maps. The activity demonstrates that an integrated approach combining branding, product legality, and digitalization can serve as a relevant community empowerment strategy to strengthen the readiness and competitiveness of assorted chip MSMEs.
Co-Authors ADI ROSADI Shafirly Aliva