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All Journal Community: Jurnal Hasil Penelitian dan Pengabdian Masyarakat
Awa Awa
Program Studi Manajemen Universitas Djuanda
Education Public Health Social Sciences

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Empowering Local MSMEs Products Of Rengginang And Opak Bakar Through Digitalization To Support Cooperative Partnerships And Business Sustainability Dwi Gemina; Awa Awa; Farizka Susandra; Anas Alhifni; Safanah Zulfah; Safira Seftiyani; Amellia Amellia
Community: Jurnal Hasil Penelitian dan Pengabdian Masyarakat Vol. 5 No. 2 (2026): Action Research and Community Development
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/community.v5i2.405

Abstract

Rengginang and Opak Bakar Wa Eha MSMEs in Sirnagalih village face challenges in terms of competitiveness and business management, so they require modernization to continue to develop in the digital era. This Community Service (PkM) activity aims to empower Rengginang and Opak Bakar Wa Eha MSMEs in Sirnagalih village, Jonggol district, Bogor regency through strengthening branding, marketing digitalization, and business management. The activity was carried out using a participatory approach through observation, interviews, education, mentoring, and direct practice. The program included label and banner creation, WhatsApp Business and Google Maps mentoring, Canva and CapCut training, and bookkeeping assistance using daily cash books, sales recap books, and an introduction to BukuWarung. The results of the activity showed the availability of branding tools, digital marketing media, promotional materials, and business records that can be used by partners. The activity also increased partners' understanding of the use of digital media and more regular transaction recording. Consistent implementation of digitalization and continued mentoring are needed to support cooperative partnerships and business sustainability. This empowerment program has successfully improved partners' capabilities in branding, digital marketing, and regular bookkeeping, but the sustainability of their businesses still requires consistent digitalization implementation and continued mentoring.
Co-Authors Amellia Amellia Anas Alhifni Dwi Gemina Farizka Susandra Safanah Zulfah Safira Seftiyani