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All Journal Alhadharah: Jurnal Ilmu Dakwah Alhadharah: Jurnal Ilmu Dakwah
Rafi Akbar Nasuha
Universitas Islam Negeri Walisongo Semarang
Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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The Dilemma of Da’wah Communication within Media Logic: Framing the Sakinah Clapping Case: Dilema Komunikasi Da’wah dalam Logika Media: Framing Kasus Tepuk Sakinah Rafi Akbar Nasuha; Nur Hamid; Ema Hidayanti
Alhadharah: Jurnal Ilmu Dakwah Vol. 25 No. 1 (2026): Alhadharah: Jurnal Ilmu Dakwah
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v25i1.19381

Abstract

This study analyzes the media framing of the KUA’s Da’wah Communication innovation, "Tepuk Sakinah," and its implications for the institution’s interpretive authority. This innovation, intended to revitalize marriage guidance, unexpectedly triggered public polemic, highlighting the critical limits of religious bureaucracy’s adaptation to Media Logic. This qualitative research employs Entman’s framing analysis on 15 articles from three national media outlets (Detik.com, Republika.co.id, and Kompas.com) to identify how the innovation narrative was constructed. The findings identify three competing frames: Entertainment, Substance, and Functional. This framing competition led to a Rhetorical Triad Inversion, where Pathos became detached from the Bimwin's Logos. The main finding confirms that media framing actively catalyzes the Fragmentation of KUA’s Interpretive Authority. The theoretical contribution of this research is a modification of the Authority Fragmentation model, demonstrating that narrative competition acts as the specific triggering mechanism. The conclusion urges the Ministry of Religious Affairs (Kemenag) to establish an Interpretation Control Team to strategically manage media's Moral Judgments, serving as a formal institutional resistance against the banalizing pressure of Media. KEYWORDS: da'wah; framing Entman; media logic; Sakinah Clapping; fragmented authority
The Dilemma of Da’wah Communication within Media Logic: Framing the Sakinah Clapping Case: Dilema Komunikasi Da’wah dalam Logika Media: Framing Kasus Tepuk Sakinah Rafi Akbar Nasuha; Nur Hamid; Ema Hidayanti
Alhadharah: Jurnal Ilmu Dakwah Vol. 25 No. 1 (2026): Alhadharah: Jurnal Ilmu Dakwah
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v25i1.19381

Abstract

This study analyzes the media framing of the KUA’s Da’wah Communication innovation, "Tepuk Sakinah," and its implications for the institution’s interpretive authority. This innovation, intended to revitalize marriage guidance, unexpectedly triggered public polemic, highlighting the critical limits of religious bureaucracy’s adaptation to Media Logic. This qualitative research employs Entman’s framing analysis on 15 articles from three national media outlets (Detik.com, Republika.co.id, and Kompas.com) to identify how the innovation narrative was constructed. The findings identify three competing frames: Entertainment, Substance, and Functional. This framing competition led to a Rhetorical Triad Inversion, where Pathos became detached from the Bimwin's Logos. The main finding confirms that media framing actively catalyzes the Fragmentation of KUA’s Interpretive Authority. The theoretical contribution of this research is a modification of the Authority Fragmentation model, demonstrating that narrative competition acts as the specific triggering mechanism. The conclusion urges the Ministry of Religious Affairs (Kemenag) to establish an Interpretation Control Team to strategically manage media's Moral Judgments, serving as a formal institutional resistance against the banalizing pressure of Media. KEYWORDS: da'wah; framing Entman; media logic; Sakinah Clapping; fragmented authority
Co-Authors Ema Hidayanti Hamid, Nur