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Nadia Aziza Fazzriah
Universitas Islam Negeri Raden Fatah Palembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kepercayaan, Akuntabilitas dan Promosi Media Sosial Terhadap Minat Donatur Dalam Berdonasi  Pada Lembaga Filantropi Satu Amal Indonesia Nadia Aziza Fazzriah; Zuul Fitriani Umari; Chici Rima Putri Pratama
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 2 (2026): October 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jpgbgj18

Abstract

Philanthropic institutions play an important role in improving social welfare through the collection and distribution of donations. The purpose of this study is to analyze the factors that influence donor interest. This study uses a quantitative approach with a survey method. Data were collected through a Likert-scale questionnaire distributed to 120 respondents selected using a purposive sampling technique in Palembang City. Data analysis was conducted using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results show that trust does not significantly influence donor interest in donating. In contrast, accountability and social media promotion have a positive and significant influence. This finding indicates that institutional accountability supported by effective social media promotion is a major factor in encouraging donation interest. Meanwhile, trust has not been a major factor in determining donor decisions to donate to Satu Amal Indonesia.
Co-Authors Pratama, Chici Rima Putri Zuul Fitriani Umari