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All Journal International Journal of Management and Business Economics
Dwi Fatmi Adelina Tafonao
Fakultas Ekonomi Dan Bisnis, Universitas Negeri Medan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect Of Promotions, Perceived Ease of Use And Trust On The Decision to Use Seabank as a Payment Method On Shopee Among University Students Dwi Fatmi Adelina Tafonao; Hendra Saputra
International Journal of Management and Business Economics Vol. 3 No. 3 (2025): Juni
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i3.2388

Abstract

This study aims to determine and analyze the effects of Promotion, Perceived Ease of Use, and Trust on the Decision to Use SeaBank as a Shopee payment method among students of the Management Study Program, Faculty of Economics and Business, Medan State University. This study employed a quantitative method with a causal associative approach. The data used in this study were primary data collected through questionnaires distributed to students who use SeaBank as a Shopee payment method. This study was conducted among students of the Management Study Program, Faculty of Economics and Business, Medan State University, with a sample of 70 respondents. The results showed that, partially, Promotion had a positive and significant effect on the Decision to Use, Perceived Ease of Use had no significant effect on the Decision to Use, and Trust had a positive and significant effect on the Decision to Use. The results also showed that, simultaneously, Promotion, Perceived Ease of Use, and Trust had a significant effect on the Decision to Use SeaBank as a Shopee payment method
Co-Authors Hendra Saputra