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All Journal Jurnal Ilmiah Dan Karya Mahasiswa
Bintang Satria Putra
Universitas Muhammadiyah Sidoarjo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media

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Musik Metal dan Branding Budaya Batik oleh Band Down For Life dalam Perspektif Roland Barthes Bintang Satria Putra; Ferry Adhi Dharma
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 5 (2026): Oktober: JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i5.5016

Abstract

This study examines a unique phenomenon within the Indonesian metal music scene: the collaboration between the metal band Down For Life and elements of traditional batik culture, specifically the Parang motif. Employing a descriptive qualitative approach and Roland Barthes’ semiotic analysis, the study analyzes five segments from the BBC News Indonesia video "Down For Life: Metal Music, Batik, and Gamelan Rocking Germany" at the levels of denotation, connotation, and myth. The findings reveal that at the denotative level, batik appears simply as the attire worn by Down For Life members during performances. At the connotative level, batik serves as a signifier of Indonesian cultural identity, pride, courage, and a fighting spirit, while simultaneously illustrating the intersection of traditional culture and the character of metal music. At the level of myth, batik is constructed as "war attire" or "armor," representing Down For Life as a "warrior troop" and symbolizing their fighting spirit. The study concludes that batik functions not merely as clothing but as an integral part of Down For Life’s cultural branding and visual identity, bridging local culture with the expression of metal music.
Co-Authors Ferry Adhi Dharma