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All Journal Islamic Economics and finance in Focus (IEFF)
25208011005, Dhiya Fauziyah
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Religion Economics, Econometrics & Finance Social Sciences

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The Role of Religiosity Moderation on the Influence of Social Media Influencer Credibility and Brand Image on Purchase Intention of Lozy Hijab Products 25208011005, Dhiya Fauziyah; Jeihan Ali Azhar
Islamic Economics and finance in Focus Vol. 5 No. 4 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to analyze the influence of social media influencer credibility and brand image on the purchase intention of Lozy Hijab products, as well as to examine the role of religiosity as a moderating variable. The research uses a quantitative approach with a survey method by distributing questionnaires to Muslimah consumers who use social media and are familiar with Lozy Hijab products. The data is analyzed using the Structural Equation Modeling (SEM) method. The research results are expected to show that the credibility of social media influencers and brand image positively influence purchase intention, and that religiosity can strengthen this relationship because Muslim consumers tend to consider Islamic values in their purchasing decisions for hijab products. This research is expected to contribute to the development of studies on Muslim consumer behavior and digital marketing strategies in the modest fashion industry.
Co-Authors Azhar, Jeihan Ali