Davina Widya Azzahra
Universitas Telkom, Indonesia

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Central Java Regional Police Cyber Public Relations Strategy in Improving the Institution's Image Davina Widya Azzahra; Hanna Wisudawaty
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 1 (2025): February 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.38965

Abstract

Public Relations (PR) plays an important role in building an institution's image through strategic communication. In the Central Java Regional Police, Cyber Public Relations (CPR) is the main strategy in conveying information effectively to the public. CPR is used to educate the public about various police operations, such as traffic security during big days, to ensure transparency and openness of information. This study aims to analyze the Central Java Regional Police's CPR strategy in building a positive police image, improving communication with the public, and ensuring transparency of information in the digital era. CPR utilizes various digital platforms, such as Instagram, Facebook, Twitter, and the official Polda website, to establish more interactive and open communication. With a descriptive qualitative approach, this study found that CPR plays an important role in improving the police's image, strengthening relations with the public, and maintaining the institution's positive identity. This strategy allows the police to be more responsive to public aspirations and changes in digital trends. In the ever-evolving digital era, CPR is a strategic tool for the police to stay relevant, build public trust, and ensure more effective openness of information.