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All Journal Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Putri Nawarni Harahap
Universitas Islam Negeri Sumatera
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice Public Health Other

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Pemberdayaan Pelaku UMKM Berbasis Moderasi Beragama dan Inovasi Pemasaran Digital di Desa Dewi Sri, Kec. Laut Tador, Kab. Batu Bara Gustina Choirunnisa Siregar; Putri Nawarni Harahap; Siti Fatimah Harahap; Zahir Muhammad Fadhilah Harahap; Siti Ismahani
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 4 No. 4 (2026): Oktober: Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v4i4.3172

Abstract

​​This study aims to analyze the impact of the empowerment program for Micro, Small, and Medium Enterprises (MSMEs) based on the integration of religious moderation values and digital marketing innovation in Dewi Sri Village, Laut Tador District, Batu Bara Regency. Using a qualitative approach with a research-based community service method through the Asset-Based Community Development (ABCD) scheme, data were collected through observation, in-depth interviews, and documentation. The results demonstrate that structured mentoring significantly enhances the digital literacy of micro-entrepreneurs in operating social media, e-commerce platforms, and electronic payment systems (QRIS). Furthermore, instilling religious moderation values strengthens inclusive, honest, transparent, and fair business ethics, thereby preventing unfair competition and enhancing consumer trust. The synergy between modern technology utilization and moral-spiritual reinforcement proves effective in expanding market reach, boosting sales turnover, and fostering an adaptive and character-driven local marketpreneur ecosystem. This integrative empowerment model makes a tangible contribution to achieving economic independence and sustainability in rural areas based on moderate religious values and digital technology.
Co-Authors Gustina Choirunnisa Siregar Siti Fatimah Harahap Siti Ismahani Zahir Muhammad Fadhilah Harahap