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All Journal Student Scientific Creativity Journal
Rian Maulana
Universitas Budi Luhur
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kualitas Produk, Persepsi Harga, dan Promosi terhadap Keputusan Pembelian Sepatu Olahraga di Toko Rank Sports Rian Maulana; Agus Sriyanto
Student Scientific Creativity Journal Vol. 4 No. 5 (2026): September: Student Scientific Creativity Journal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v4i5.6485

Abstract

This study aims to examine the influence of product quality, price perception, and promotion on consumer purchasing decisions for sports shoes in Rank Sports stores. This study discusses whether product quality, price perception, and promotions significantly influence consumers' purchasing decisions on Rank Sports. The purpose of this study is to determine the impact of product quality, price perception, and promotion on consumer purchasing decisions for sports shoes at the Rank Sports Store. This study uses a quantitative approach based on the positivism paradigm, which focuses on the objective measurement of social phenomena through numerical data that can be analyzed statistically. The study used non-probability sampling techniques, specifically accidental sampling, with respondents being consumers who had purchased sports shoes at Rank Sports Stores. Primary data were collected through questionnaires using the Likert scale. The sample size was determined as many as 97 respondents using the Cochran formula. The results of the study show that product quality, price perception, and promotions have a positive and significant influence on consumer purchasing decisions on Rank Sports,both partially and simultaneously.
Co-Authors Agus Sriyanto