<![CDATA[Ambarsari, W., Hikmana, E., & Rudiansyah, R. (2025). Organic Vegetable Branding and Marketing Training, Result of Student Work SLB Negeri 2 of Indramayu District. In: Herlinda S et al. (Eds.), Prosiding Seminar Nasional Lahan Suboptimal ke-13 Tahun 2025, Palembangg 20 Oktober 2025. (pp. x–y). Palembang: Penerbit & Percetakan Universitas Sriwijaya (UNSRI).The purpose of this study was to improve the understanding and skills of special needs students in marketing organic vegetable products in a simple way, building product identity with attractive packaging and labeling, and fostering self-confidence in interacting with consumers.. This communiti service (Abdimas) activity was conducted at SLB Negeri 2, Indramayu District, with a focus on “Marketing and Branding Organic Vegetables Created by SLB Studentsâ€. The partners’ primary challenges were limited understanding of marketing strategies, branding, and basic enterpreneurial skills. The resulted in the students’ organic vegetable product lacking a brand identity, attractive packaging, and a structured sales strategy. The activity implementation method is carried out through conseling interactive lectures, demonstrations, direct practice, and on going mentoring. The training material focuses on three main aspects: (1) the basic concept of simple branding, namely introducing product names, logos, and packaging labels; (2) hygienic and attractive vegetable packaging techniques; and (3) conventional marketing strategies that involve the surrounding environment, village markets, and school bazaar activities. The learing approach is adapted to the characteristics of SLB students, using simple language and visual media to improve understanding. The results of the activity showed improved skills in creating product identities, better packaging vegetables, and practicing consumer-frendly product offerings. The impact of this program is not only technical but also multidimensional: increasing student confidence, strengthening social inclusion, opening simple economic opportunities, and benefiting the school and parents. This program is expected to become a model for good practice in inclusive vocational education and be replicated in other special needs school.]]>
