Galuh Dhaniswara
Universitas Pembangunan Nasional Veteran Jawa Timur

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The Proxemic Analysis of a Coffee Shop as a Remote Work Environment: A Case Study of Brew Space Coffee, Bandung: Analisis Proxemics pada Kedai Kopi sebagai Ruang Kerja Remote (Studi Kasus: Brew Space Coffee, Bandung) Galuh Dhaniswara; Chintya Goestien
Jurnal Desain Interior Vol 11 No 2 (2026)
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DRPM), ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/jdi.v11i2.10616

Abstract

The increasing adoption of remote working has transformed the functional role of coffee shops. Particularly in the post-pandemic period, coffee shops have evolved from spaces primarily intended for consumption into alternative work environments that require a balance between social interaction and users' privacy needs. This transformation highlights the importance of a proxemic approach in understanding the relationship between spatial characteristics and user behavior during remote work. This study aims to analyze proxemic practices on the first floor of Brew Space Coffee Bandung as a case study of a remote work environment by examining spatial attributes, spatial configuration, user activities, interpersonal distances, and users' territorial behaviors. A qualitative descriptive approach was employed, incorporating a literature review, non-participant observation, field documentation, and place-centered behavioral mapping. The collected data were analyzed using a descriptive-interpretative approach based on proxemic theory. The findings indicate that the first floor of Brew Space Coffee Bandung is predominantly characterized by sociopetal spatial configurations that facilitate collaborative remote work while simultaneously providing sociofugal spatial configurations to accommodate the privacy needs of individual users. Users' seating preferences, interpersonal distancing, and the use of personal belongings as territorial markers demonstrate the presence of spatial behaviors that reflect proxemic practices within the environment. These spatial behaviors emerge through the interaction between spatial configuration, environmental control attributes, activity characteristics, and social relationships among users. Furthermore, proxemic practices were found to be adaptive to changing occupancy levels, as users dynamically adjusted their interpersonal distances while maintaining comfort and personal space during remote work. The findings suggest that designing coffee shops to support remote working should not rely solely on aesthetic quality. Instead, careful consideration should be given to spatial organization and furniture arrangements that effectively balance social interaction, productivity, and user privacy.