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Dera Apriliyanto Putra, 12.05.51.0101
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Economics, Econometrics & Finance

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PENGARUH KUALITAS LAYANAN, KEPERCAYAAN, DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH TABUNGAN PADA BANK MAYBANK UNIT KUDUS Dera Apriliyanto Putra, 12.05.51.0101
Students' Journal of Economic and Management Vol 6 No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this research was to analyze the influence of service quality, trust and customer value on customer satisfaction of PT. Maybank Unit in Kudus. The population in this research was the saving customers of Maybank unit in Kudus. The sample was in this research as many as 100 people. The sampling technique used was purposive sampling. The criteria of the sample in this research was the saving customers of Maybank unit in Kudus who were saving active lasted for at least 3 months. The analysis method used was multiple linear regression. It can be concluded that the service quality, trust and customer value affected positive influence on customer satisfaction. Keywords: Service Quality, Trust, Customer Value and Customer Satisfaction
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