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All Journal Harmonia : Journal of Music and Arts
Ratih Hesty Utami Pispitasari
Universitas PGRI Semarang
Arts

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Perceived Instagram Content Quality and Artist–Audience Interaction as Correlates of Independent Song Discovery among Followers in Bandung Hasnizam Shaari; Abdullah Al Ma'mun Sarwar; Dzulkifli; Ratih Hesty Utami Pispitasari
Harmonia : Journal of Music and Arts Vol. 4 No. 2 (2026): May 2026
Publisher : PT Penerbit Ilmiah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/harmonia.v4i2.2018

Abstract

This study examined whether perceived Instagram content quality (PCQ) and perceived artist–audience interaction (AAI) are associated with self-reported independent song discovery (SD) among followers of Bandung-based independent musicians. Grounded in the Uses and Gratifications framework, a cross-sectional explanatory survey was conducted with 240 Instagram users in Bandung, West Java (March–April 2026). Participants evaluated one independently verified musician account, and multiple linear regression with cluster-robust standard errors was used as the primary analytic method. Both PCQ (M = 3.61) and AAI (M = 2.89) were positively and significantly associated with SD (M = 3.00). PCQ showed a stronger association (B = 0.46, β = .38, p < .001) compared to AAI (B = 0.32, β = .30, p < .001). Together, they explained 30.1% of variance in SD (adjusted R² = .283), a substantial increment (ΔR² = .279) over control variables. Age, follow duration, content exposure frequency, and general music interest were not statistically significant. These findings suggest that both the informational and relational dimensions of musician accounts independently contribute to follower-reported song discovery, with informational quality showing a comparatively stronger association, providing contextual evidence from an Indonesian metropolitan setting.
Co-Authors Abdullah Al Ma&#039;mun Sarwar Dzulkifli Hasnizam Shaari