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All Journal Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Sekar Jati Ayuningtyas
Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance

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Mengintegrasikan Strategi Penetapan Harga dengan Perilaku Konsumen: Implikasi terhadap Daya Saing Bisnis Nurul Afifah; Sonya Yanuar Afiati; Sekar Jati Ayuningtyas; Khoiru Nisa Nurul Mafkhurotun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 3 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i3.643

Abstract

This study explores the integration of pricing strategies with consumer behaviour and its implications for business competitiveness. By analyzing various pricing models and consumer decision-making processes, the research identifies how aligning pricing tactics with consumer preferences can enhance market positioning and profitability. The finding suggest that businesses adopting consumer-centric pricing strategies are better equipped to respond to market dynamics, increase customer loyalty, and sustain competitive advantage. This paper provides practical insights for managers aiming to optimize pricing decisions in a highly competitive environment.
Co-Authors Khoiru Nisa Nurul Mafkhurotun Nurul Afifah Sonya Yanuar Afiati