<![CDATA[In this era of rapidly advancing economic digitalization, college students face challenges in managingtheir personal finances due to the increasing ease of making transactions and meeting consumerneeds. This situation can encourage excessive consumer behavior, which impacts financialmanagement, particularly among college students who are recipients of the KIP Kuliah scholarship.This study aims to determine the effect of consumerist behavior on the financial management ofstudents receiving the KIP Kuliah scholarship at the Nahdlatul Ulama University of SoutheastSulawesi from a behavioral accounting perspective. The study employed a quantitative approachusing a survey method via a questionnaire. The study population consisted of 353 students from the2022–2024 cohorts, with a sample of 78 respondents determined using the Slovin formula andpurposive sampling. Data analysis was conducted using simple linear regression after satisfying theclassical assumption tests. The results of the study indicate that consumerist behavior has a negativeand significant effect on students’ financial management (t-calculated = 9.754 > t-table = 1.99167;sig. = 0.001 < 0.05). The R-squared value of 55.6% indicates that consumerist behavior explains55.6% of the variation in financial management, while 44.4% is influenced by other factors. Theconclusion of this study is that the hypothesis is accepted; therefore, consumerist behavior needs tobe curbed to improve the financial management of students receiving the KIP Kuliah scholarship.]]>
