<![CDATA[Purpose – This study aims to analyze the competitive strategy and formulate a business development strategy for Janbochan, a fried meatball culinary business in Malang City. The research seeks to identify the company’s internal and external conditions and determine appropriate strategic actions to improve competitiveness and business sustainability. Design/Methodology/Approach – This study employs a qualitative descriptive approach with a replicative research design. Data were collected through observations and in-depth interviews. The data were analyzed using several strategic management tools, including the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), SWOT Matrix, Internal-External (IE) Matrix, and Quantitative Strategic Planning Matrix (QSPM). Findings – The findings indicate that Janbochan has sufficient internal strengths but still needs to improve its ability to overcome external challenges. The SWOT analysis shows that the company is positioned to implement a hold-and-maintain strategy through market penetration, market development, and product development approaches. Based on the QSPM analysis, intensive market penetration is identified as the most appropriate strategy to strengthen competitiveness against major competitors in the fried meatball culinary industry. Originality/Value – This study contributes practical insights into competitive strategy formulation for small culinary businesses by integrating multiple strategic analysis tools to develop a comprehensive business development framework. The findings provide a strategic reference for Janbochan and similar culinary enterprises in improving market competitiveness and achieving sustainable business growth. ]]>
