Rani Eka Safitri
Universitas Bina Sarana Informatika

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Pengaruh Terpaan Film Ayah, Ini Arahnya Kemana, Ya? terhadap Sikap Terbuka Generasi Z pada Orang Tua Rani Eka Safitri; Sari Ekowati Hadi
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 4 (2026): November: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i4.1206

Abstract

Communication gaps between Generation Z and their parents are increasingly common in Indonesian families, while films about family relationships are widely watched by this generation. This study examines the influence of exposure to the film Ayah, Ini Arahnya Kemana, Ya? on Generation Z's openness toward their parents. A quantitative explanatory approach was used, grounded in the Stimulus-Organism-Response (S-O-R) theory. Data were collected through an online Likert-scale questionnaire distributed via TikTok to 100 Generation Z respondents who had watched the film, with the sample size determined using the Lemeshow formula. Film exposure was measured through frequency, duration, and attention intensity, while openness was measured through disclosure, emotional expression, and two-way communication receptiveness. The data were analyzed using simple linear regression in SPSS version 25. The results show that film exposure has a positive and significant effect on openness toward parents (t = 25.531; p < 0.05), with the regression equation Y = 12.397 + 0.627X. Film exposure explains 86.9% of the variation in openness. These findings suggest that family drama films can serve as a stimulus that encourages young audiences to reflect on, and open up, communication with their parents.