Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Economics, Management and Accounting
Dina Arini Adipathy
Bengkulu University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Determinants of Informal Sector Conduct within SCP Theory: A Case Study of the Way Halim Traditional Market, Bandar Lampung Dina Arini Adipathy; Devina Octarrum; Bima Prasetya Kumara
International Journal of Economics, Management and Accounting Vol. 3 No. 3 (2026): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v3i3.1330

Abstract

The purpose of this research is to analyze the quality of implementation conduct policy and measure the influence of corporate behavior on the performance of informal sector trade businesses with a study on the Way Halim Market in Bandar Lampung City. The dependent variable in this research is business performance and the independent variables are price strategy, product strategy, marketing and service strategies, and cooperation strategy. The research using Multiple Linear Regression Analysis methods. The results showed that the price strategy, product strategy, marketing and service strategies, and cooperation strategy had a positive and significant effect on the performance of the informal sector trade industry with a study on the Way Halim Traditional Market in Bandar Lampung City. The coefficient of determination (R²) is 0.888. This indicates that 88.8 percent of business performance is influenced by pricing, product, marketing and service, and partnership strategies, while the remaining 11.2 percent is influenced by factors outside the model. Among the independent variables in the study, the marketing and service strategy variable exhibits the highest elasticity in improvement the business performance and the pricing strategy variable have the lowest elasticity in improvement the business performance on the Way Halim Traditional Market in Bandar Lampung
Co-Authors Bima Prasetya Kumara Devina Octarrum