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All Journal Business Journal : Jurnal Bisnis Dan Sosial
Melvi Havizatun
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Economics, Econometrics & Finance

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Analisis Efektivitas Penggunaan Edc Yokke Dalam Transaksi Jual Beli Pada Merchant Ritel Modern Studi Kasus Pada Alfamart di Wilayah Banda Aceh dan Aceh Besar Nabil Aufar; Kiki Putri Amelia; Melvi Havizatun
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 2 (2025): November
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jbs.v11i2.10398

Abstract

This study aims to analyze the effect of perceived usefulness, perceived ease of use, trust and security, as well as transaction costs on the effectiveness of EDC Yokke usage in buying and selling transactions in the Banda Aceh and Aceh Besar regions. The sample in this study consists of all Alfamart merchants that have implemented EDC Yokke, totaling 26 merchants (30 respondents). This research employs a quantitative method with descriptive and causal approaches based on cross-sectional data. Data were collected through observation, questionnaire distribution, and documentation, and then analyzed using SPSS software through multiple linear regression analysis. The regression analysis results indicate that perceived usefulness (β = 0.395; sig. 0.014) as well as trust and security (β = 0.324; sig. 0.038) have a positive effect on the effectiveness of EDC Yokke usage, while perceived ease of use (β = -0.051) and transaction costs (β = -0.001) have a negative effect. Simultaneously, all independent variables significantly influence the effectiveness of EDC Yokke usage (F = 6.351; sig. 0.001), with a coefficient of determination (R²) of 0.504, indicating that 50.4% of the variation in the effectiveness of EDC Yokke usage can be explained by the four independent variables, while the remaining 49.6% is explained by other variables outside this research model.
Co-Authors Kiki Putri Amelia Nabil Aufar