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All Journal Bhinneka Multidisiplin Journal
Ahmad Nauval Firdaus
Universitas Merdeka Pasuruan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH INOVASI PRODUK DAN KUALITAS LAYANAN TERHADAP KEUNGGULAN BERSAING PADA GRIND COFFEE DI MARKETPLACE SHOPEE Ahmad Nauval Firdaus; Nurul Akramiah; Eni Erwantiningsih
Bhinneka Multidisiplin Journal Vol. 3 No. 5 (2026): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v3i5.125

Abstract

Grind Coffee is a coffee shop business in Pasuruan City that faces a gap between its active offline sales and its newly launched online sales on the Shopee marketplace. This study aims to analyze the influence of product innovation and service quality on the competitive advantage of Grind Coffee. A quantitative approach was employed using a sample of 60 consumer respondents determined through purposive sampling. Data were collected through a five-point Likert-scale questionnaire and analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression. The results show that product innovation and service quality simultaneously have a significant effect on competitive advantage (F = 67.731; sig. = 0.000), with an Adjusted R² of 0.693, indicating that 69.3% of the variation in competitive advantage is explained by the two variables. Partially, product innovation has a significant positive effect on competitive advantage (t = 3.874; sig. = 0.000), whereas service quality does not have a significant effect (t = 1.535; sig. = 0.130). These findings suggest that Grind Coffee should continue strengthening product innovation as the dominant driver of its competitiveness on the Shopee marketplace, while still maintaining service quality as a minimum standard of customer experience.
Co-Authors Erwantiningsih, Eni Nurul Akramiah