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All Journal Journal of Creative Power and Ambition (JCPA)
Hasan Mukti Iskandar
Universitas Bina Sarana Informatika; Indonesia
Economics, Econometrics & Finance

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The Role of Social Media in Shaping the Self-Identity of Young Women in Urban Areas (A Cultural Communication Theory Perspective) Riastri Novianita; Hasan Mukti Iskandar; Trisna Fajar Prasetyo
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2199

Abstract

Social media has become an important space for young women to express themselves, construct personal images, and negotiate cultural identities. This study aims to examine the role of social media in shaping the digital identities of young women in urban Jakarta from the perspective of cultural communication theory. Using a qualitative approach with a phenomenological design, the study focuses on women aged 18–25 who actively use Instagram and/or TikTok. Data are designed to be collected through in-depth interviews, digital observation, and content analysis, with purposive sampling and snowball sampling where necessary. Thematic analysis will be used to explore participants’ experiences, self-representation practices, audience responses, and negotiations of cultural values, social norms, and gender expectations. The analysis draws on Stuart Hall’s theory of representation, Erving Goffman’s self-presentation perspective, and George Herbert Mead’s symbolic interaction theory. The study is expected to develop a conceptual model explaining how urban cultural contexts, personal meaning-making, digital representation, and social interaction contribute to the ongoing formation and negotiation of digital identity.
Co-Authors Riastri Novianita Trisna Fajar Prasetyo