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All Journal Jurnal Ilmu Administrasi Bisnis International Journal of Biology Education Towards Sustainable Development
Amalia, Evi
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Economics, Econometrics & Finance Education Social Sciences

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PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi pada Pengguna Smartphone Samsung di Kota Semarang) Amalia, Evi; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.022 KB)

Abstract

People’s mobility is increasing rapidly, especially in how to communicate each other. Everyone has a cellphone for work, school, business and so fort. Mobile phones today are increasingly sophisticated with the latest technology called smartphones. Competition between smartphone manufacturers is getting tougher. Mobile phones today are increasingly sophisticated with the latest technology called smartphones. Competition between smartphone manufacturers is getting tougher. One of the smartphone brands that becomes market leader in Indonesia is Samsung. Price and brand image are factors that influence consumer to purchase Samsung smartphones. This research aims to determine the effect of price and brand image on consumer's decisions to purchase Samsung smartphone. The type of research that used in this study is explanatory research. The sampling technique uses accidental sampling and purposive sampling techniques. Data collection using questionnaires and google form. The number of samples taken was 100 respondents, who were users of the Samsung smartphone in Semarang. The study used to determine the effect of prices and brand image on cunsomer purchasing decisions using statistics with system of IBM SPSS version 21.0. The results of the research showed the price variable and brand image influence consumer's decision to purchase Samsung smartphones. Correlation coefficients of price variables and brand image on purchasing decisions have a strong relationship. Price and brand image gave positive and significant influence on the purchase decision. The advice that can be given to improve consumer's purchasing decisions in this research is companies can pay attention to pricing in order to be able to compete with other products and improve the brand image of Samsung smartphones.
The Implementation of a Research-Based Learning Model to Motivate Students in Understanding Fungal Kingdom Concepts Azizah, Istiqomah Nur; Julianti, Maritza; Aina, Tiara; Amalia, Evi; Wijayaningsih, Estu
International Journal of Biology Education Towards Sustainable Development Vol 4, No 2 (2024)
Publisher : Gemilang Maju Publikasi Ilmiah (GMPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53889/ijbetsd.v4i2.519

Abstract

Biology learning is often considered difficult by students, especially on Fungal Kingdom concepts which involves abstract and complex concepts. This causes low student learning motivation. The study aimed to observe the application of a research-based learning model or Research-Based Learning (RBL) with a practicum method to motivate students in learning Fungal Kingdom concepts in class X. This study used a qualitative descriptive approach, with instruments in the form of observation sheets and written tests. The subjects of the study were students in grades X1, X2, and X3 at one of the public high school in Serang in the 2024/2025 Academic Year. Learning takes place following the RBL steps which include problem identification, hypothesis formulation, practicum implementation, discussion, data analysis, and evaluation. The results showed that 74.28% of students achieved scores above the minimum competion criteria with a class average of 82.78. This shows that the application of the RBL model with a practicum method can motivate students in learning Fungal Kingdom concepts. Students become more actively involved, enthusiastic in making observations, and show better understanding
Co-Authors Aina, Tiara Azizah, Istiqomah Nur Julianti, Maritza Sendhang Nurseto Wijayaningsih, Estu