<![CDATA[ABSTRACT Penelitian ini bertujuan menganalisis pengaruh harga paket internet Telkomsel Prabayar terhadap kepuasan pelanggan pada mahasiswa Pendidikan Fisika Universitas Sriwijaya angkatan 2022–2024. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi berjumlah 266 mahasiswa dan sampel terdiri atas 111 responden pengguna Telkomsel Prabayar. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, uji asumsi, serta regresi linear sederhana. Hasil pengujian menunjukkan bahwa instrumen penelitian valid dan reliabel. Persamaan regresi yang diperoleh adalah Y = 1,826 + 0,717X, dengan pengaruh harga paket internet yang signifikan terhadap kepuasan pelanggan (p = 0,002). Hasil ini menunjukkan bahwa penilaian mahasiswa terhadap harga paket internet berkaitan dengan kepuasan mereka terhadap layanan Telkomsel Prabayar. Abstract This study examines the effect of Telkomsel prepaid internet package prices on customer satisfaction among Physics Education students at Universitas Sriwijaya from the 2022–2024 cohorts. A quantitative survey was conducted among 111 Telkomsel prepaid users from a population of 266 students. Data were collected using questionnaires and analyzed through validity and reliability tests, assumption tests, and simple linear regression. The instruments met the reported validity and reliability criteria. The regression equation was Y = 1.826 + 0.717X, and the reported significance value was p = 0.002, indicating a statistically significant relationship between internet package prices and customer satisfaction. The findings indicate that students’ evaluations of internet package prices are associated with their satisfaction with Telkomsel prepaid services. ]]>
