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All Journal Jurnal Ilmu Administrasi Bisnis Journal of Computer-based Instructional Media
Istikhomah, Dewi
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Berkunjung Kembali melalui Kepuasan Pengunjung sebagai Variabel Intervening pada Pengunjung Ekowisata Taman Air Indonesia, Tlatar, Kabupaten Boyolali Istikhomah, Dewi; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.976 KB)

Abstract

Indonesian Water Park Ecotourism is a family-owned tourism business that seeks to realize the implementation of ecological management. Indonesian Water Park Ecotourism (ETASIA) is located in Tlatar Village, Boyolali Regency. This study aims to determine the effect of price and quality of service on the decision to visit again through visitor satisfaction with ETASIA visitors. The type of research used in this study is explanatory research type. Respondents in this study were 100 respondents who were ETASIA visitors. Data collection techniques were carried out using questionnaires and interviews. This study uses analysis with validity, reliability, correlation coefficient, determination coefficient, simple regression, multiple regression and t test with the help of IBM SPSS version 21.0 and sobel analysis to test the effect of intervening variables. The results showed that the price and service quality variables had a positive and significant effect on the decision to visit again through visitor satisfaction as a partially intervening variable. Suggestions that can be given to Ecotourism Water Park Indonesia is to increase visitor satisfaction through price and quality of service to be able to come up with a decision to visit again.
KAVRA as a UX-based digital fashion learning platform: Integrating creative self-expression and brand identity communication Alfiani, Sandra; Istikhomah, Dewi; Shidqi, Muhammad Fadhil
Journal of Computer-based Instructional Media Vol. 4 No. 1 (2026): Regular Issue
Publisher : Researcher and Lecturer Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58712/jcim.v4i1.160

Abstract

This study examined the development and evaluation of KAVRA as a UX-based digital fashion learning platform that integrates creative self-expression and brand identity communication. The research addressed the limitations of existing fashion design tools, which often present high technical barriers and lack support for identity expression and communicative interaction. A design thinking methodology was employed, involving iterative stages of empathize, define, ideate, prototype, and test, with participants consisting of undergraduate fashion design students and industry practitioners. The findings showed that KAVRA achieved high usability performance across key dimensions, including navigation ease (88%), visual accessibility (85%), time efficiency (90%), information clarity (82%), intuitive design (82%), and overall user satisfaction (82%). These results indicated that the platform effectively supports digital fashion learning by reducing cognitive load and enabling efficient task completion. Beyond functional usability, the platform also facilitated user interaction and engagement through intuitive visual design and communicative interface structures. Importantly, the study demonstrated that UX functions as a strategic communication interface that enables users to express creative identity and construct personal brand meaning through digital fashion design activities. Features such as 3D visualization, design customization, and collaborative interaction support reflective design processes and social engagement. The study concludes that UX-based platforms can serve not only as instructional media but also as communicative environments that integrate learning, interaction, and identity construction. These findings provide theoretical and practical implications for the development of future digital learning systems in creative domains.
Co-Authors Alfiani, Sandra Hari Susanta Nugraha Shidqi, Muhammad Fadhil