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All Journal International Journal of Scientific Multidisciplinary Research (IJSMR)
Anisa Nasywahasna
Telkom University
Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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The Effect of Perceived Usefulness, Perceived Ease of Use, Relative Advantage, and Compatibility on Intention to Purchase E-readers Mediated by Attitudes Toward E-reader Use: A Conceptual Paper Anisa Nasywahasna; Arry Widodo; Nurafni Rubiyanti
International Journal of Scientific Multidisciplinary Research Vol. 3 No. 5 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v3i5.256

Abstract

The Technology Acceptance Model (TAM) is a theoretical framework that is widely used to understand technology adoption behavior, including in the context of e-reader use. This study aims to analyze the influence of perceived usefulness and perceived ease of use as the main construct of TAM on attitude toward using e-readers, as well as examine the role of attitude mediation in influencing intention to purchase. Using a quantitative approach and structural model design, this study found that the perception of usability and ease of use significantly shaped positive user attitudes, which ultimately drove purchase intent towards e-readers. These results confirm the relevance of TAM as a conceptual basis in understanding consumer psychological factors towards the adoption of new technologies, as well as providing practical implications for manufacturers in developing marketing strategies based on user perception
Co-Authors Arry Widodo R. Nurafni Rubiyanti