<![CDATA[Islamic mysticism (tasawuf) is an esoteric dimension of Islam that emphasizes the purification of the soul, closeness to God, and the cultivation of noble character. Amid modern society, which tends to be materialistic and individualistic, Sufism holds great potential as a means of persuasive communication in fostering spiritual and moral awareness. This study aims to examine the concept of Sufism from the perspective of persuasive communication and its relevance in shaping the religious behavior of society. The method used is library research, analyzing primary and secondary sources such as classical Sufi texts, communication books, and relevant scholarly articles. The results of the study indicate that Sufi teachings contain strong elements of persuasive communication, such as exemplary conduct (uswah), an emotional approach (qalbiyah), linguistic symbolism, and the gradual internalization of values. Sufism functions not only as an individual spiritual practice but also as an effective communication strategy for sustainably shaping the ethical and spiritual consciousness of society. This study aims to examine the concept of Sufism from the perspective of persuasive communication and its relevance in shaping the religious behavior of society. The method used is library research, analyzing primary and secondary sources such as classical Sufi texts, communication books, and relevant scholarly articles. The results of the study indicate that Sufi teachings contain strong elements of persuasive communication, such as exemplary conduct (uswah), an emotional approach (qalbiyah), linguistic symbolism, and the gradual internalization of values. Tasawuf functions not only as an individual spiritual practice but also as an effective communication strategy for shaping the ethical and spiritual consciousness of society in asustainable manner. Tasawuf merupakan dimensi esoteris dalam Islam yang menekankan penyucian jiwa, kedekatan dengan Tuhan, serta pembentukan akhlak mulia. Di tengah kehidupan masyarakat modern yang cenderung materialistik dan individualistik, tasawuf memiliki potensi besar sebagai sarana komunikasi persuasif dalam membangun kesadaran spiritual dan moral. Penelitian ini bertujuan untuk mengkaji konsep tasawuf dari perspektif komunikasi persuasif serta relevansinya dalam membentuk perilaku religius masyarakat. Metode yang digunakan adalah penelitian kepustakaan dengan menganalisis sumber-sumber primer dan sekunder berupa kitab tasawuf klasik, buku komunikasi, serta artikel ilmiah yang relevan. Hasil penelitian menunjukkan bahwa ajaran tasawuf mengandung unsur-unsur komunikasi persuasif yang kuat, seperti keteladanan (uswah), pendekatan emosional (qalbiyah), simbolisme bahasa, dan internalisasi nilai secara gradual. Tasawuf tidak hanya berfungsi sebagai praktik spiritual individual, tetapi juga sebagai strategi komunikasi yang efektif dalam membentuk kesadaran etis dan spiritual masyarakat secara berkelanjutan.]]>
