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All Journal Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan
I Gusti Made Subrata
Program Studi Manajemen, Universitas Pendidikan Mandalika, Mataram, Indonesia.
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Green Marketing dan Kualitas Produk Terhadap Loyalitas Pelanggan Kopi Keliling Lombok di Kota Mataram Yusiana Agnes Muqopin; I Gusti Made Subrata; Ira Dianti
Jurnal Visionary : Penelitian dan Pengembangan dibidang Administrasi Pendidikan Vol. 14 No. 2 (2026): October
Publisher : Prodi Administrasi Pendidikan, Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/vis.v14i2.22943

Abstract

Penelitian menggunakan pendekatan kuantitatif dengan desain kausalitas. Populasi adalah seluruh konsumen Kopi Keliling Lombok yang tidak terbatas (infinite population). Pengambilan sampel menggunakan Purposive Sampling dengan rumus Lemeshow, diperoleh 100 responden. Data dikumpulkan melalui kuesioner skala Likert 5 poin dan dianalisis menggunakan SEM-PLS dengan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa green marketing berpengaruh positif dan signifikan terhadap kepuasan pelanggan (koefisien 0,327; p-value 0,002), kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan (koefisien 0,604; p-value 0,000), dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan (koefisien 0,616; p-value 0,000). Kata Kunci: Green Marketing, Kualitas Produk, Kepuasan, Loyalitas Abstract: This study aims to analyze the influence of green marketing and product quality on customer loyalty of Kopi Keliling Lombok with satisfaction as an intervening variabel. The research employs a quantitative approach with causality design. The population is all consumers of Kopi Keliling Lombok which is infinite. Sampling used Purposive Sampling with the Lemeshow formula, obtaining 100 respondents. Data were collected through a 5-point Likert scale questionnaire and analyzed using SEM-PLS with SmartPLS 3.0. The results showed that green marketing had a positive and significant effect on customer satisfaction (path coefficient = 0.327; p-value = 0.002), product quality had a positive and significant effect on customer satisfaction (path coefficient = 0.604; p-value = 0.000), and customer satisfaction had a positive and significant effect on customer loyalty (path coefficient = 0.616; p-value = 0.000). Keywords: Green Marketing, Product Quality, Satisfaction, Loyalty
Pengaruh Kompetensi Pengurus dan Partisipasi Anggota Terhadap Kinerja Koperasi Pembiayaan Simpan Pinjam Rika Zatul Ilmi; I Gusti Made Subrata; Ma’ruf Al Qifari
Jurnal Visionary : Penelitian dan Pengembangan dibidang Administrasi Pendidikan Vol. 14 No. 1 (2026): April
Publisher : Prodi Administrasi Pendidikan, Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/vis.v14i1.22964

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi pengurus dan partisipasi anggota terhadap kinerja Koperasi Pembiayaan Simpan Pinjam BMT Citra Jaya Mandiri Aikmel Lombok Timur. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi dalam penelitian ini berjumlah 2.586 anggota dan pengurus koperasi, dengan sampel sebanyak 100 responden yang ditentukan menggunakan rumus Slovin. Teknik pengumpulan data dilakukan melalui observasi, kuesioner, wawancara, dokumentasi, dan studi pustaka. Data dianalisis menggunakan analisis regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa kompetensi pengurus berpengaruh positif dan signifikan terhadap kinerja koperasi, partisipasi anggota juga berpengaruh positif dan signifikan terhadap kinerja koperasi, serta secara simultan kompetensi pengurus dan partisipasi anggota berpengaruh signifikan terhadap kinerja Koperasi Pembiayaan Simpan Pinjam BMT Citra Jaya Mandiri Aikmel Lombok Timur. Kata Kunci: Kompetensi Pengurus, Partisipasi Anggota, Kinerja Koperasi. Abstract: This study aims to determine the effect of management competence and member participation on the performance of the Savings and Loan Financing Cooperative BMT Citra Jaya Mandiri Aikmel, East Lombok. The research method used was a quantitative approach with an associative research type. The population in this study consisted of 2,586 cooperative members and administrators, with a sample of 100 respondents determined using the Slovin formula. Data collection techniques included observation, questionnaires, interviews, documentation, and literature study. The data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results of the study indicate that management competence has a positiveand significant effect on cooperative performance, member participation also has a positive and significant effect on cooperative performance, and simultaneously management competence and member participation significantly influence the performance of the Savings and Loan Financing Cooperative BMT Citra Jaya Mandiri Aikmel, East Lombok. Keywords: Management Competence, Member Participation, Cooperative Performance.
Co-Authors Ira Dianti Ma’ruf Al Qifari Rika Zatul Ilmi Yusiana Agnes Muqopin