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All Journal Journal of Islamic Finance and Economic Studies
Dwi Wininggar
Universitas Islam Negeri Jurai Siwo Lampung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice

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Diagnostic Evidence for Marketing Decisions: Brand Perceptions, Product Quality, and Promotion in Honda Beat User Satisfaction Dwi Wininggar; Liberty
Journal of Islamic Finance and Economic Studies Vol. 2 No. 1 (2026): Journal of Islamic Finance and Economic Studies
Publisher : CV. SPDF Harmony

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64268/jifes.v2i1.165

Abstract

Background: Managerial use of consumer surveys requires a distinction between observed associations and evidence supporting an intervention. Aim: This study reassesses the reported conditional relationships between brand perceptions, product quality, promotion, and satisfaction among Honda Beat users, and identifies what those relationships can contribute to marketing decision diagnosis. Method: The article reinterprets published results from a 2019 cross-sectional questionnaire study of 36 purposively selected Honda Beat users from an identified group of 56 students. Original multiple-regression estimates were retained without respondent-level reanalysis. Results: Product quality was positively associated with satisfaction (B = 0.375, β = 0.503, p = .003). Brand perceptions (B = 0.209, p = .193) and promotion (B = 0.206, p = .243) had positive but statistically non-significant partial estimates. The joint model was significant, F(3, 32) = 18.967, p < .001, with R² = .640 and adjusted R² = .606. Conclusion: In this historical, purposively selected sample, perceived product quality offers the clearest diagnostic association, not evidence that spending on quality would produce the largest causal or financial return. Decision prescription would require information on feasible actions, costs, objectives, and intervention effects.
Co-Authors Liberty