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All Journal Research Journal of Social Economics Empowerment (ROSEE)
Nabila Dwi Purwanti
Tidar University
Economics, Econometrics & Finance Environmental Science Social Sciences

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A Supporting the Digitalization of MSMEs through Visual-Based Interpretation Media in Kudusan Hamlet Nisa'ul Fariha Fariha; Nabila Dwi Purwanti; Jefri Setiawan; Airin Nafisa Dewi; Putri Amalia Asyafira
Research Journal of Social Economics Empowerment Vol. 2 No. 2 (2026): Agustus 2026
Publisher : Universitas Tidar

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Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector in Kudusan Hamlet, Tirto Village, Grabag Subdistrict, Magelang Regency is dominated by adults and seniors who face limitations in managing complex digital platform-based promotions. This situation has prevented the optimal utilization of digital platforms. This community service activity aims to facilitate the digitization of MSMEs through the application of interpretive media. The method used is a qualitative-participatory approach with implementation stages including: Planning, through observation, interviews, and Focus Group Discussions (FGDs); Implementation, consisting of outreach on licensing procedures followed by guidance in creating visual-based interpretive media during the production phase, as well as an introduction to social media promotion; and Evaluation, through reflective interviews, direct confirmation, and a review of the media. The results of the activity show that visual-based interpretive media are capable of conveying product information in a communicative and aesthetically pleasing manner, while remaining aligned with the capabilities of MSME actors, making them an effective tool for promoting and raising the profile of local products. Keyword: Digitalization of MSMEs, Interpretive Media, Communnty Mentoring
Co-Authors Airin Nafisa Dewi Jefri Setiawan Nisa'ul Fariha Fariha Putri Amalia Asyafira