<![CDATA[Lack of understanding regarding reproductive health often leads to delayed management of pathological leukorrhea among women of childbearing age. This study aimed to analyze the contribution of mass media information consumption to the formation of pathological leukorrhea prevention behavior. This quantitative study utilized a correlational design with a cross-sectional approach, involving 120 women of childbearing age (15–49 years) selected through simple random sampling from a total population of 480 individuals. Data were collected using a structured questionnaire with proven validity (rcalculated) and reliability (a = 0,8), and analyzed using descriptive statistics and simple linear regression analysis. The results indicated that digital mass media was the primary source accessed by respondents (81,7%). The simple linear regression analysis yielded the equation Y = 14,820 + 0,512 X with tcalculated (8,582) > ttable (1,980) and a significance value of p = 0.000 (p < 0,05). Mass media information consumption contributed 38.4% (R2 = 0,384) to the formation of pathological leukorrhea prevention behavior, while the remaining 61.6% was influenced by other factors such as social support and environmental influence. Consistent exposure to media information improves health literacy and encourages proper personal hygiene practices, although the infodemic phenomenon warrants caution. In conclusion, mass media information consumption significantly contributes to shaping pathological leukorrhea prevention behavior, highlighting the importance of optimizing digital health campaigns and strengthening health media literacy.]]>
