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All Journal Diponegoro Journal of Management IIJSE
Aprinuryanto, Naufal Afiqusholih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (STUDI PADA PENGGUNA SMARTPHONE XIAOMI DI UNIVERSITAS DIPONEGORO) Aprinuryanto, Naufal Afiqusholih; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.545 KB)

Abstract

Communication tool is one of the needs that is not less important in human life.One type of communication tool that is often used at this time is a smartphone. in thepurchase decision of a product, a buyer must find out about the product. such as pricefactors, product benefits, product brands and the experience of others about the product.The purpose of this research is to analyze the influence of price perception, product qualityand word of mouth against purchasing decision with the brand image as an interveningvariable.The research was conducted for students of Diponegoro University. The samples inthis research as much as 150 respondents. With the method of collecting data throughquestionnaries and sampling method in this research is non probability sampling withpurposive sampling technique. This research examines the hypothesis by using StructuralEquation Modeling (SEM).The results of this study shows that price perception has positive and significanteffect on brand image, product quality has positive and significant effect on brand image,word of mouth has positive and significant effect on brand image. It is also known thatbrand image is proven to mediate price, product quality and word of mouth on purchasingdecision.
The Influence of Social Media Marketing, Access to Money, Perceived Behavioral Control, Price Perception, and Product Perception on Property Purchase Intention in Jabodetabek Aprinuryanto, Naufal Afiqusholih; Halim, Rizal Edy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7339

Abstract

This study aims to examine the factors influencing property purchase intention among consumers in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi), Indonesia’s largest property market. The research integrates the Theory of Planned Behavior (TPB) with external variables such as access to money, perceived behavioral control, physical quality perception, price perception, and social media marketing activities. A quantitative approach was employed using an online survey method, and data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that all five independent variables significantly influence property purchase intention. This study contributes both theoretically by reinforcing TPB in the context of real estate consumer behavior and practically by offering strategic recommendations for developers to enhance consumer engagement through digital marketing, transparent pricing justification, and improved physical product quality.
Co-Authors Rizal Edy Halim Suryono Budi Santosa, Suryono Budi