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All Journal AGROTEKBIS Jurnal Ekonomi dan Bisnis
wijaya, Indra agung
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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FAKTOR-FAKTOR YANG MEMENGARUHI PERMINTAAN BUAH ANGGUR IMPOR STUDI KASUS PASAR MODEREN (HYPERMART) DI KOTA PALU wijaya, Indra agung; Effendy, Effendy; Damayanti, Lien
AGROTEKBIS Vol 7, No 2 (2019)
Publisher : AGROTEKBIS

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Abstract

This study aimed to determine the factors that affect the demand for imported grapes of modern market  (case study at Hypermart of Palu). The study was conducted from August 2017 to October 2017. The respondents' determination was conducted using accidental sampling to select 30 respondents of  imported grape consumers. The Multiple Linear Regression was employed by using F (Simultant) test and t test (Partial). The F test results showed  that the value of F-count was 24.716>F-table (2,960) indicating that simulataneously all variables including age (X1), consumer income (X2), and imported grape price (X3 ) had significant effect on the demand of  the imported grapes. The result of t test indicated that the age (X1) and the imported grape (X3) partially  had significant effect on the imported grape demand with the significance value of less 5% whereas the consumer income (X2 ) had the significance value of greater than 5%, therefore, its effect was insignificant.
Pemeriksaan Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Indomaret (Studi Pada Konsumen Indomaret Semarang) Wijaya, Indra Agung; Mahmud, Mahmud
Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2023): Juni 2023
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v2i2.7285

Abstract

The purpose of this research is to examine the effect of corporate social responsibility, social media marketing, store area, sales promotion, and the value of profits experienced on purchasing decisions at Indomaret minimarkets. Research methods use quantitative and information collected from Indomaret consumers. The results of testing the partial t-hypothesis of store environment variables and profit values influence purchasing decisions, while CSR variables, social media marketing variables, and sales promotion variables do not have an influence on purchasing decisions. Determination coefficient value of 0.477 or 47.7%Tujuan dari riset ini utuk menguji pengaruh corporate sosial responsibility, pemasaran media sosial, area toko, promosi penjualan, serta nilai keuntungan yang dialami pada keputusan pembelian di minimarket indomaret. Tata cara riset memakai kuantitatif serta informasi yang di kumpulkan berasal dari konsumen indomaret. Hasil pengujian hipotesis t-parsial variabel lingkungan toko dan nilai keuntungan berpengaruh terhadap keputusan pembelian, sedangkan variabel CSR, variabel pemasaran media sosial, dan variabel promosi penjualan tidak memiliki pengaruh terhadap keputusan pembelian. Nilai koefisiensi determinasi sebesar 0,477 atau 47,7% Keywords:Corporate sosial responsibility, pemasaran media sosial, lingkungan Toko, promosi penjualan, nilai keuntungan
Co-Authors Effendy Effendy Lien Damayanti Mahmud Mahmud