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Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian melalui Kepercayaan Konsumen pada Produk Stuck Original Pratama, Dian Wahyu; Santoso, Suryono Budi
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.646 KB)

Abstract

Based on the interview with 5 people who know Stuck Original there are some problems that affect the decline in sales. logos, models, materials, and prices are some of the things that affect the sales decline. So this research use independent variabel of brand image, product quality, and price. Intervening variabel is consumer trust and dependent variabel is purchasing decision.This study aims to analyze how the influence of brand image, product quality, and price to purchase decisions through consumer trust in the Stuck Original products.Sampling method used in this research is non-probability with purposive sampling technique The samples collected were 150 respondents who had bought the original stuck product at least once. The method of analysis used is SEM includes test of normality, outliers, reliability test, and goodness of fit.The results showed that the brand image, product quality, price, and consumer confidence significant to the purchase decision. consumer trust has the most significant affect on purchasing decisions with a loading factor of 0.79. brand image and product quality has the same loading factor value in affect consumer trust is 0.35. and last price has loading factor value in affect consumer trust is 0,31.
Rancang Bangun Website Sekolah Pintar Menggunakan Laravel Dengan Chatbot Informasi Akademik Otomatis Pratama, Dian Wahyu; Chamsudin, Ahmad
Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Vol 11, No 1 (2026): Edisi Februari
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/jurasik.v11i1.951

Abstract

Limited access to fast and well-structured academic information remains a challenge at the elementary school level, including at SDN 4 Karangrayung. The conventional method of information delivery has resulted in less effective communication between the school and parents. This study aims to develop a web-based Smart School website integrated with an automatic academic information chatbot as a digital information service platform. System development uses the Research and Development (R&D) method with the Waterfall model, which includes the stages of needs analysis, design, implementation, testing, and maintenance. The website was built using the Laravel framework with MySQL database support, while the chatbot was designed using a rule-based approach to provide automated responses to user inquiries. The system features include school profiles, teacher data, news and activities, gallery, contact information, and an online academic question-and-answer service accessible to students and parents. Black-box testing results showed a 100% success rate, while the media feasibility evaluation achieved a score of 86%, categorized as “Very Feasible.” The implementation of this system enhances the effectiveness of information dissemination and supports digital transformation in elementary education.