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All Journal EDUCTUM: Journal Research
Abram Derisco
Universitas Labuhanbatu
Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Dynamic Capabilities on Sustainable Competitive Advantage in the Creative Industry Abram Derisco; Annisa Pohan; Nurintan Asyiah Siregar
EDUCTUM: Journal Research Vol. 4 No. 5 (2025): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v4i5.1311

Abstract

The creative industry is one of the fastest-growing economic sectors and holds significant potential for creating added value. However, in the face of a constantly changing business environment, companies in this industry are required to possess flexible and adaptive capabilities. This study aims to analyze the influence of dynamic capabilities on sustainable competitive advantage in creative industry players. Using a quantitative approach through a survey of 100 creative industry players in Indonesia, the results show that the ability to respond to market changes (sensing), integrate resources (seizing), and transform (reconfiguring) significantly contribute to creating sustainable competitive advantage. These findings have important implications for developing business strategies in the digital economy era.
Co-Authors Annisa Pohan Nurintan Asyiah Siregar