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All Journal EDUCTUM: Journal Research
Mayer Alfian
Universitas Labuhanbatu
Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of Product Innovation Strategies in MSMEs to Increase Competitiveness in the Digital Economy Era Mayer Alfian; Juanda Halomoan; Nurintan Asyiah Siregar
EDUCTUM: Journal Research Vol. 4 No. 5 (2025): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v4i5.1316

Abstract

Technological developments and digital transformation have created new challenges and opportunities for Micro, Small, and Medium Enterprises (MSMEs). Facing increasingly fierce competition, product innovation has become a key strategy for maintaining their existence and increasing their competitiveness. This study aims to analyze the product innovation strategies implemented by MSMEs and their impact on competitiveness in the digital economy era. The research method used is a qualitative approach with case studies of several MSMEs in the food and fashion sectors. The results show that MSMEs that are able to utilize digital technology in their product innovation processes tend to have a higher competitive advantage. Innovation strategies that are oriented towards consumer needs, the use of digital technology, and collaboration with various parties have been proven to increase competitiveness and business sustainability.
Co-Authors Juanda Halomoan Nurintan Asyiah Siregar