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All Journal Penamas: Journal of Community Service
Hasanudin Hasanudin
UIN Sunan Ampel Surabaya
Arts Humanities Decision Sciences, Operations Research & Management Health Professions Other

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Pendampingan digitalisasi promosi produk umkm melalui e-katalog Di Desa Katikan Hasanudin Hasanudin; Putri Nur Aini; Diah Apriliana Damayanti; Kamiline Mahaballah Uzla; Hastanti Agustin Rahayu
Penamas: Journal of Community Service Vol. 6 No. 3 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i3.3558

Abstract

Micro, Small, and Medium Enterprises in Katikan Village struggled to use digital technology for promotion, limiting their marketing reach. This community service program aimed to improve business owners' ability to use an electronic catalogue and digital promotional tools and expand product marketing opportunities. The program was implemented through five stages: initial identification, assistance planning, training and mentoring, electronic catalogue development, and evaluation. The activities involved 21 Micro, Small, and Medium Enterprises that participated in socialisation, training, and socialisation to develop an electronic catalogue. The results showed that participants better understood the importance of digital marketing and could use the electronic catalogue as a promotional medium that included business profiles, product lists, prices, contact information, and business locations in a more structured way. The electronic catalogue also helped disseminate product information to the public and could expand market reach. Therefore, digital promotion assistance through the electronic catalogue served as an effective initial step in supporting digital transformation, improving promotional quality, and strengthening the competitiveness of Micro, Small, and Medium Enterprises in Katikan Village.
Co-Authors Diah Apriliana Damayanti Kamiline Mahaballah Uzla Putri Nur Aini Rahayu, Hastanti Agustin