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All Journal Diponegoro Journal of Management Jeskovsia (Jurnal Desain Komunikasi Visual Asia) International Journal of Graphic Design
Maulida, Laila
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Arts Computer Science & IT Decision Sciences, Operations Research & Management

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PENGARUH LABEL HALAL, DUKUNGAN SELEBRITI, DAN ULASAN MELALUI MEDIA ELEKTRONIK TERHADAP MINAT BELI DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Produk Kosmetik Wardah di Kota Semarang) Maulida, Laila; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.642 KB)

Abstract

This research aimed to analyse the effect of halal label, celebrity endorser, andelectronic word of mouth on purchase intention with brand image as the interveningvariable (a study on Wardah cosmetic products in Semarang city). The variables is used inthis study consisted of 3 independent variables such as halal label (X1), celebrity endorser(X2), and electronic word of mouth (X3), intervening variable is brand image (Y1), anddependent variable is purchase intention (Y2).The samples in this research are 160 respondents of women within age of 15-54years old who recognize Wardah brand, whether interested or not to buy Wardah cosmeticproducts in Semarang city. The sampling method used in this research is non-probabilitysampling method with purposive sampling technique. The method of data collection isconducted through questionnaires. This research uses analytical technique of StructuralEquation Model (SEM) with AMOS 22.0 as the analysis instrument.The results of this research show that halal label has a positive and significanteffect on brand image, celebrity endorser has a positive and significant effect on brandimage, electronic word of mouth has a positive and significant effect on brand image,electronic word of mouth has a positive and significant effect on purchase intention, andbrand image has a positive and significant effect on purchase intention.
AI-Augmented Branding: Exploring The Impact Of Generative Design Tools On Visual Identity Development In The Creative Industry Indrawati, Dhewani; Amanina, Nadya Ahla; Maulida, Laila
International Journal of Graphic Design Vol. 3 No. 2 (2025): October| IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i2.2766

Abstract

This study explores how generative artificial intelligence (AI) is reshaping the way visual designers and educators work and think. With tools like Midjourney, Adobe Firefly, and DALL·E becoming more widely used, creative processes are evolving—raising new questions about who creates, what counts as original, and how creative labor is valued. Through a qualitative approach, this research draws on interviews and document analysis involving professional designers and design educators in Indonesia. The findings reveal a complex landscape: generative AI opens up new space for experimentation, speeds up workflows, and helps spark ideas. At the same time, it brings challenges—ethical concerns, growing reliance on automation, and the risk of losing touch with foundational design skills. In the classroom, AI is both a disruption and an opportunity, pushing educators to rethink traditional studio methods while also offering fresh ways to build curricula. The study emphasizes the importance of fostering critical awareness in using AI, developing ethical guidelines for creative work, and adapting educational strategies to keep pace with technological change. By shedding light on how generative AI is influencing visual design, this research contributes to broader conversations about creativity, authorship, and innovation in today’s digital era.
Rebranding Agen Travel "Jajantiket" Melalui Perancangan Identitas Visual Untuk Meningkatkan Brand Awareness Maulida, Laila; Joselin, Rachel Florencia; Rizkizha, Ditya Fajar
Jurnal Desain Komunikasi Visual Asia Vol 8 No 01 (2024): Jeskovsia 8.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v8i01.993

Abstract

Jajantiket is a travel agent that focuses on selling plane tickets and sailing trips to Labuan Bajo, East Nusa Tenggara. This company, which is domiciled in Yogyakarta, has been operating for 5 years in the tourism industry sector. Competitive business competition requires Jajantiket to change its strategy in strengthening its image in the minds of consumers, one of which is by redesigning its visual identity. Currently Jajantiket only has a logo and visual identity design which is still inconsistent and has not been comprehensively planned. Therefore, it is necessary to design a visual identity for Jajantiket so that it can be well received by the audience, giving the impression of being professional, trustworthy and providing the best service to consumers. This design uses the Robin Landa method with five stages, Orientation, Analysis, Conception, Design, and Implementation. The data collection technique was carried out using a qualitative descriptive method and analysis used the S.W.O.T method. This design produces the Jajantiket logo and its application in related media, such as mascots, supergraphics, and its implementation in other media.
Co-Authors Amanina, Nadya Ahla I Made Bayu Dirgantara Indrawati, Dhewani Joselin, Rachel Florencia Rizkizha, Ditya Fajar