<![CDATA[The rapid advancement of digital technology has fundamentally transformed religious communication, particularly in reaching Generation Z, whose information consumption patterns are predominantly shaped by visual content and social media platforms. This study aims to examine effective digital da'wah communication strategies for engaging Generation Z and to identify creative content approaches that enhance the accessibility and relevance of religious messages. Employing a qualitative research approach through a literature review, this study critically examines scholarly publications addressing digital religious communication, social media engagement, and the characteristics of Generation Z. The findings indicate that effective digital da'wah strategies involve integrating religious messages into concise, informative, and entertaining content (edutainment), adopting culturally relevant language, and maintaining a consistent visual identity. The analysis further suggests that creative and audience-oriented content can foster greater engagement, strengthen message relevance, and facilitate religious understanding among younger audiences. These findings underscore the importance of transitioning from conventional preaching approaches toward participatory, visually appealing, and digitally mediated communication strategies. This study contributes to the understanding of how religious communication can be adapted to the evolving media preferences of Generation Z while preserving the substantive integrity of Islamic teachings]]>
