Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Diponegoro Journal of Management
Affandi, Kevin Carollan
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN FORKLIFT MERK TOYOTA (Studi pada Pengguna Forklift Merk Toyota di Jakarta) Affandi, Kevin Carollan; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.705 KB)

Abstract

This research is aimed to analyze the influence of brand image, price perception, product quality, promotion and Customer relationship management to Toyota brand forklift purchase decision. This study used multiple linear regression analysis with SPSS program. The population used is the customer who had bought Forklift products in PT. Traktor Nusantara. While the sample used as many as 100 people with sample selection techniques non-probability sampling using accidental sampling. The results showed that there is a positive and significant relationship between brand image of the purchase decision, There is a positive and significant relationship between price perceptions of purchasing decisions, There is a positive and significant relationship between product quality to purchase decision, There is a positive and significant relationship between Promotion of purchasing decisions, There is a positive and significant relationship between Customer relationship management to purchase decisions
Co-Authors Sri Rahayu Tri Astuti