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All Journal Jurnal Ekonomi Syariah Pelita Bangsa
Indah Raissa Qur’ani
Universitas Hasyim Asy'ari
Religion Education

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Kepercayaan Sebagai Mediasi Pengaruh Persepsi Kegunaan Dan Kemudahan Terhadap Minat Penggunaan Byond By BSI: Studi Pada Mahasiswa UNHASY Indah Raissa Qur’ani; Kusnul Ciptanila Yuni Kusuma; Imam Sopingi; Peni Haryanti
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 11 No. 02 (2026): JESPB Edisi Oktober 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v11i02.3269

Abstract

This study aims to analyze the influence of perceived usefulness and ease of use on the intention to use Byond by BSI, with trust as a mediating variable. A total of 97 students were selected as respondents using a purposive sampling technique. The research approach is quantitative with a causal associative design. Data were collected through questionnaires and analyzed using the PLS-SEM method, with evaluation of the outer and inner models including direct and indirect effects, as well as the coefficient of determination (R²). The results show that ease of use has a significant effect on trust and intention to use, while perceived usefulness has no significant effect on interest. Trust has a significant effect on interest and is able to mediate the effect of ease of use, but does not mediate the effect of perceived usefulness on interest. Meanwhile, perceived usefulness needs to be strengthened by increasing understanding of the service's benefits.
Co-Authors Imam Sopingi Kusnul Ciptanila Yuni Kusuma Peni Haryanti