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All Journal Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Shehal Sigi Alfarizy
Universitas Telkom Purwokerto
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering

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Analisis Persepsi Pedagang Tahu terhadap Jaminan Kehalalan Produk dalam Perspektif Rantai Pasok Halal di Pasar Tradisional Kabupaten Banyumas Da’in Maulana Fikri; Shehal Sigi Alfarizy; Realdi Putra Pratama Pasaribu; Cordes Fransiskus Hari Taking; Nabila Noor Qisthani
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Vol. 4 No. 6 (2026): November : Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Info
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupiter.v4i6.1736

Abstract

Indonesia's large Muslim population drives a high demand for halal food assurance, including soybean-based products such as tofu in traditional markets. This study aims to analyze the effect of the Halal Supply Chain comprising Raw Materials (X1), Halal Product Process (X2), and Final Product Condition (X3) on Tofu Product Halal Assurance (Y) based on the perceptions of traditional market traders in Banyumas Regency. The research adopted a quantitative survey approach with a sample of 38 tofu traders across four major traditional markets (Ajibarang, Cilongok, Karanglewas, and Purwokerto). Data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) via SmartPLS software. Outer model evaluation confirmed strong convergent validity with loading factors exceeding 0.9, AVE values of 0.888 (X) and 0.928 (Y), and internal consistency reliability with Cronbach's alpha above 0.97. Inner model results revealed a positive path coefficient of 0.961 and an R-squared (R2) value of 0.923, indicating that 92.3% of the variance in product halal assurance is explained by the halal supply chain. Hypothesis testing via bootstrapping confirmed a statistically significant positive effect (T-statistic = 23.871; P < 0.001). This study concludes that managing the halal supply chain from upstream to downstream is critical to maintaining tofu product halal assurance at the traditional market retail level.
Co-Authors Cordes Fransiskus Hari Taking Da’in Maulana Fikri Nabila Noor Qisthani Realdi Putra Pratama Pasaribu