<![CDATA[Jakarta faces housing affordability challenges due to rising housing prices and limited urban land availability, making rental apartment housing (rumah susun sewa) a viable housing alternative for the productive middle-income population. However, the attractiveness of rental apartment housing is influenced not only by affordability but also by the quality of its residential design. This study aims to analyze the residential design factors that influence the attractiveness of rental apartment housing in Jakarta. A quantitative approach was employed using a survey method by distributing questionnaires to the productive middle-income population. The data were analyzed using descriptive statistics and multiple linear regression after satisfying the validity, reliability, and classical assumption tests. The results indicate that unit flexibility and functionality, communal space design, and circulation and building character significantly influence the attractiveness of rental apartment housing, whereas unit privacy and sensory comfort do not have a significant effect. Unit flexibility and functionality emerged as the most influential factor. The findings provide design implications for developing more adaptive residential units, prioritizing vegetated outdoor 2 communal spaces, and improving circulation and building character to better support the living experience of the productive middle-income population. Keywords: housing attractiveness, housing design, rental housing, Jakarta]]>
