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Hilal, Hilal
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Analisa Pelanggaran Etika Pariwara Pada Iklan Youtube “Garnier Bright Complete 3% Ampoule Serum” Ramadhan, Fadhilah Medy Putra; Hilal, Hilal; Pahlevi, Muhammad Reza
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 3 (2024): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Brand image or a brand personality is important for a brand in the communication process. It is also important for consumers to identify brands. This Image Brand is also carried out by Garnier as a treatment brand for dull skin in the problem of skin hyperpigmentation which is often a skin problem for women in Indonesia. Garnier creates advertisements as a form of communication regarding the innovation of the Ampoule Serum product. Research on the Analysis of Violations of Advertising Ethics was carried out on Garnier's Youtube Ad "Garnier Bright Complete 3% Ampoule Serum" using a qualitative method by using observation and analysis of the advertisement and found the results that there was the use of superlative language and hyperbole in one of the advertising scenes.
Co-Authors Muhammad Reza Pahlevi Ramadhan, Fadhilah Medy Putra