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All Journal Jurnal Ekonomi Syariah dan Bisnis
Abdul Rozaq
UIN Sunan Ampel Surabaya
Economics, Econometrics & Finance Social Sciences

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Strategy Of Troloyo Tomb Religious Tourism Umkm In Supporting Halal Tourism Ecosystem In The Digital Economy Era Rizka Al-Wakhidah; Annisa Tri Ramadhani; Abdul Rozaq; Lilik Rahmawati
Maro: Jurnal Ekonomi Syariah dan Bisnis Vol. 9 No. 2 (2026)
Publisher : Prodi Ekonomi Syariah Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/x4aqxw63

Abstract

This study aims to examine the strategies of MSMEs in the religious tourism area of Makam Troloyo in supporting the development of a halal tourism ecosystem in the digital economy era. The growing awareness among Muslim travelers regarding the need for Sharia-compliant services presents a significant opportunity for the development of halal tourism, including at historical destinations like Troloyo. However, the contribution of MSMEs to supporting halal tourism still faces several challenges, such as limited digital literacy, lack of halal certification, and low product innovation. This research employs a descriptive qualitative approach through a literature review using secondary data from various academic sources. The findings indicate that MSMEs play a strategic role as providers of halal products and services, but require reinforcement through training, digitalization, and cross-sector collaboration. This study provides a conceptual contribution by highlighting the importance of integrating digitalization and halal certification in building a sustainable tourism ecosystem and recommends supportive policies and stakeholder collaboration as strategic measures to strengthen MSMEs in religious tourism areas.
Co-Authors Annisa Tri Ramadhani Lilik Rahmawati Rizka Al-Wakhidah