<![CDATA[The rapid development of digital technology has created new entrepreneurial opportunities; however, university students' digital entrepreneurial intention is still influenced by various factors. This study aims to examine the effects of entrepreneurial motivation, social media utilization, and digital literacy on the digital entrepreneurial intention of university students in West Jakarta. This study employed a quantitative approach using a descriptive and cross-sectional research design. The sampling technique used was non-probability sampling with a purposive sampling approach targeting active university students in West Jakarta who were enrolled in an entrepreneurship concentration or specialization. Data were collected through an online questionnaire administered via Google Forms, resulting in 125 valid respondents who met the research criteria. The data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with SmartPLS 4 software. The findings reveal that entrepreneurial motivation, social media utilization, and digital literacy each have a positive and significant effect on students' digital entrepreneurial intention in West Jakarta. Among the three independent variables, social media utilization has the strongest influence on digital entrepreneurial intention. These findings indicate that strengthening entrepreneurial motivation, optimizing the utilization of social media, and enhancing digital literacy are important factors in fostering students' digital entrepreneurial intention and may serve as a basis for developing entrepreneurship education that is more adaptive to the advancement of digital technology.]]>
